The charges have been near-universally slammed on social media, with many people saying they would continue to drive to other cities where the choice of shops is bigger and better.
Most Herefordians will clearly avoid the car park in favour of other free or cheaper locations nearby but for those visiting from other towns and cities, or people with mobility issues, this ridiculous pricing may discourage them from ever returning.
Meanwhile, in an attempt to cast off their image as an over-priced, hoity-toity supermarket, Waitrose ran a series of ads this week in both the Hereford Journal and Hereford Times promoting their basics range and price-matched branded products (as well as one frankly bizarre ad that claimed beef cows love Waitrose just as much as their customers do, which we’re guessing can’t be a lot since the cows end up strung up, throats slit and hacked to pieces on a butcher’s block. But that’s another story). Quite how long it will be, however, before Waitrose realise that their over-priced focaccia-kamalata-olive-wankfest doesn’t quite fit in Hereford is anyone’s guess (or perhaps all the Hooray Henrys ‘escaping to the countryside’ will just about keep it afloat).
Still, they’ve done the old Newmarket pub up a treat.